Meaningful customer engagement requires that companies be focused, forward thinking and smart. The following three rules of customer engagement will help you find success.
Studies have actually shown that lists with odd numbers (top 5 bedroom colors for 2019, 7 things you can do to improve your sleep, etc.) have a higher click through rate than those with even numbers - go figure! If you don’t believe me, google “29 reasons you’re reading this article” to see an article on Medium with the extensive research explaining why it’s true.
The only way today to truly and consistently maintain a competitive advantage, thereby passing the three C test, is by fostering a culture of innovation. Here are three ways to build a culture of innovation within your organization that will lead to a stronger brand that can boast a sustainable competitive advantage.