B2B marketing videos are an opportunity to leverage visual storytelling that connects with your target audience on a far deeper and more subconscious level. Studies show that it keeps their attention and stays in their memory longer. So, it’s no surprise that video ranks high as a marketing tactic today.

Give the people what they want.

Videos will represent 82% of all internet traffic this year in 2021.
43% of people want to see more video content from marketers. According to HubSpot, video is the content they prefer over every other media.

Drive people to your website, and inspire them to take action.

65% of senior executives navigate to a website after viewing a related YouTube video.
Video can also improve your SEO. Having a video thumbnail in the search results can double your website search traffic (just be sure to self-host the video for the results to have this impact).
Product videos can increase purchases of your products or services by 144%.
Including videos on your landing pages can increase conversion rates by over 80%.

Video offers variety and versatility.

From how-to’s to interviews and company highlights to testimonials and FAQs, there is a lot of format variety to keep your content development fresh.
According to HubSpot Research, you don’t have to break the bank to produce effective video content. Customers say they prefer ‘authentic’ video over high-quality video that is artificial and over-produced.
And don’t forget to use the videos in your emails too! Simply mentioning the word ‘video’ in your email subject line increases open rates by 19%.

The Stratistry team loves nothing more than digging deep into available data and research to derive actionable insights that can help lead your brand to achieve better business results. Contact us to find out how we can combine the art and science of marketing for your brand.