Angie Yarbrough May 9, 2019 Branding, Brand Messaging, Marketing Strategy Does Your Brand Pass The Three C’s Test? Angie Yarbrough May 9, 2019 Branding, Brand Messaging, Marketing Strategy Strong brands have what we call the three “C’s.” These strong brands can charge premium pricing and thrive during economic downturns. And they ultimately attract great employees and customers too.
