OUR FIRM
Stratistry is a marketing and consulting firm that focuses on delivering actionable, data insights to drive business results. Our strengths are in brand strategy and understanding how to apply technology to derive value. Apart from technical infrastructure, we excel at executing relevant marketing campaigns and then communicating the outcome by leveraging data in ways that are easy to understand. In short, Stratistry is committed to helping you transform your business through better insights.
Leadership
Angie Yarbrough
Principal, Brand Builder
Angie is a business leader with broad experience in all aspects of brand management from digital to traditional. She spent 15 of the past 20 years at The Richards Group and has built brands in a number of industries, including automotive, consumer packaged goods, financial services, healthcare, hospitality, restaurant, energy, non-profit, retail and technology. Angie has a unique talent for leading teams to build strong, engaging and enduring brands. A natural communicator, she has a Bachelor of Journalism from Texas A&M University.
Elizabeth Conrad
Principal, Creative Director
A talented and passionate print and digital art director, Elizabeth has more than 20 years of experience with an array of clients on both a local and national level. She is detail-oriented, conceptual, highly talented and addicted to good communication design. But what sets her apart is an ability to listen to a client’s needs, research competitors, dig into the target audience and discern the proper hierarchy of messaging. After studying at Texas State University, Elizabeth worked for a number of agencies in Dallas including The Richards Group and Marketwave.
Roger Yarbrough
Principal, Data Catalyst
Roger brings over 20 years of experience in solving challenges for his clients in banking, energy, healthcare, retail and consumer packaged goods. His background as a technology and strategy leader at Deloitte and other firms provides him with a diverse expertise and the ability to quickly deliver value to client engagements. Throughout his career, Roger has led teams focused on improving the customer journey and driving ROI. He has a BA from the University of Texas at Austin and an MBA from the Neeley School at Texas Christian University.